What Discovery Apps Do With Aggregator Feeds

Treat the logo and imagery as a single source of truth, not as a field to be improvised per site.

Remove What You Can't Check

Current business listings

What counts as a citation is broader than most owners assume: company profiles qualify too. Nine times out of ten, chasing obscure directories is less valuable than fixing the three sources data aggregators actually read.

Out of date

Where an ad stops working the moment the budget ends, a corrected record doesn't, assuming the basics are already in place. Put plainly, check what a competitor over a wide service radius has claimed before deciding where to submit.

Sources consulted

78981012.xyz

What Breaks First When a Business Moves?

  • If a listing can't be claimed, document it and move on rather than duplicating it.
  • Prefer removing a wrong listing to leaving it half-corrected.
  • Nine times out of ten, photograph or screenshot each profile before editing, reversions do happen.
  • Resist the urge to vary the business name for keywords; consistency beats cleverness here.
  • Fix the service area before touching anything decorative.
  • In most cases, don't submit to a new directory until the existing ones agree.

Why Consistency Beats Volume

22% One rule 49% Common traps 83% After you audit 73% Second pass

The term covers everything from business directories to a passing mention in a regional guide. Usually, the data from most clean-up projects indicates the majority of profiles carry at least one contradiction.